I've always been moving between design and code, building digital products and solving problems using either design tools or front-end implementations. I genuinely enjoy connecting both sides whenever it's possible, useful, and necessary.

My path has taken me from founding a digital agency and a startup, to teaching and leading a UX/UI and front-end development degree to the next generation, to working at big tech companies. Along the way, I've kept building on that same hybrid foundation.

I like working on complex products, simplifying the experience for technical users; in recent years, that's mostly meant solving problems for software and water engineers. AI now makes this hybrid workflow even faster and more accessible for everyone, which is why an agile approach matters more than ever.

Design and code are merging more and more, that's why a solid foundation is still essential as a guardrail for the right outcomes. Outside of work, I enjoy time with my family, running along the river park, tinkering with home automation, and playing electric drums.